TREND RESEARCH AND ANALYSIS - Confront Numb or Escape. ANGR, BOREDOM and CRAZY. Research based project that aims to predict consumer behavior and trends. In a world of excessive data and easy access the coexisting generations are constrained to reaction. The speed of life peaks year after year and is building a personality of creative response. 

BOREDOM - Why bother? Bore. Smooth it out in another place. Go to the past, relive other times. The past is a comfortable and warm place, toned down, quiet... Nevermind.


CCP - adidas 


- Lead of the Innovation weekly group

- Workflow and Expansion of Creativity Project

- Presentation of processes and achievements


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