ADIDAS OPEN SOURCE STRATEGY IS BASED ON SHARING THE INTERNAL CAPABILITIES OF THE COMPANY WITH EXTERNAL TALENT. MY ROLE WAS TO DESIGN RANGE AND STRATEGY TO INCREASE NPS. SELECTING AND BRIEFING AND SUPPORTING ILLUSTRATORS IN KEY LATIN AMERICAN MARKETS.
FOR WOMEN AND BY WOMEN, CITY DIVE AIMED TO EXPAND THE TYPE OF COLLABORATIONS ON THE CURRENT OPEN SOURCE PORTFOLITO. MARGARITA CUBINO, VERO ESCALANTE AND CYNTHIA ALONSO ARE THE ARGENTINIAN TALENTS THAT BROUGHT THIS PROJECT TO LIFE.
BRIEFING
Vitor Bastos for adidas
Open Source Project
Responsibilities:
- Selection of artists, brief development and support in the process of the creation of the prints
- Liaison with cross function team, adaptation of calendars and structure for dual sourcing
- Apparel design
AS SEEN:
Assets:
Vero Escalante - AR
Cythia Alonso - AR
Margarita Cubino - AR
