CITY DIVE                                        

 

The first start-to-finish Open Source project developed in adidas with an exclusive local market. City Dive played a major role in structuring of the design process and the expansion of the range of assets to contribute with the label. Working with the illustrators Cythia Alonso, Margarita Cubino and Vero Escalante on a Women-to-Women design process generated local interest and played a major role in the connection to the local consumers. 

Vitor Bastos for adidas

Open Source Project

Responsibilities:

- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design

As seen in:

FINALAsset 156@4x.png

Assets:

Vero Escalante - AR

Cythia Alonso - AR

Margarita Cubino - AR

© 2020 Office of Vitor Bastos. All Rights Reserved.

Office of Vitor Bastos

vitbastos[at]gmail.com
2165 Southwest Market Street Drive, Portland, 97201
Tel (503) 702-8978 • Fax (503) 702-8978

 

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