TREND RESEARCH AND ANALYSIS - Confront Numb or Escape. ANGR, BOREDOM and CRAZY. Research based project that aims to predict consumer behavior and trends. In a world of excessive data and easy access the coexisting generations are constrained to reaction. The speed of life peaks year after year and is building a personality of creative response.
CRAZY - Built your own world, revisit moments in the past that designed a different future than the one you're living in. Dress as if you're storytelling. Push the buttons and question perceived values. Create new ones. Have fun!
TREND RESEARCH
CCP - adidas
Responsibilities:
- Trend analysis and research for the Training BU
- Present results to the Brooklyn Farm
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