With the objective of creating color blocking throughout photography, finding the right photographer was the main part of the work. Keiler Delgado fulfilled the exactions ad first shot and the GIO collection codesign was a natural flow process.

The Project GIO followed up the need for Open Source products in the Latin American Market and again, symbolized the growth on the possibilities of partnerships. Working with the street artist Fred Freire and the photographer Keiler Delgado, these products were placed in the local markets and served as guidance of the way to work to the headquarter department of Graphic Design in Germany.

Assets:

Keiler Delgado - AR

As seen in:

Adidas Training BU

Open Source Project

Responsibilities:

- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design