Graphtees was the first prototype Open Source Project that I was involved with. In response to the Olympic Games opportunity in Rio de Janeiro, this project was already running when I arrived. My role was to finalize the communication with the artists and ensure followup. Due to the limitations of the contract on communications with the Olympic Games, the artists selected worked intensively in finding opportunities and partnerships with local musicians, instagram influencers and, at the end, Rafamon also gave Adidas the treats of reproducing her art in a life sized experience in the streets of Rio.

Vitor Bastos for adidas Training

Open Source Project

Responsibilities:

- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design

As seen in:

FINALAsset 41@4x-100.jpg

Assets:

- Carlos Bobi

- Rafamon

- Marcelo Lamarca