ADIDAS OPEN SOURCE STRATEGY IS BASED ON SHARING THE INTERNAL CAPABILITIES OF THE COMPANY  WITH EXTERNAL TALENT. MY ROLE WAS TO DESIGN RANGE AND STRATEGY TO INCREASE NPS. SELECTING AND BRIEFING AND SUPPORTING ILLUSTRATORS IN  KEY LATIN AMERICAN MARKETS.

DEVELOPED FOR THE RIO OLYMPICS PERFORMANCE OF THE BRAND IN BRAZIL, THE GRAPHTEES PROJECT WORKED WITH 3 GRAFFITI ARTISTS FROM 3 DIFFERENT UNIVERSES WITHIN BRAZIL. CARLOS BOBI, RAFAMON AND MARCELO LAMARCA COMPLEMENT EACH OTHER IN THIS FAST TRACKED STRAIGHT TO MARKET.

Vitor Bastos for adidas Training

Open Source Project

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Responsibilities:

- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design

AS SEEN:

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ASSETS:

- Carlos Bobi

- Rafamon

- Marcelo Lamarca

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