INNOVATION is a project designed for CCSP (Creation Center São Paulo) of adidas. With the objective of staying on the lead of innovation and creativity in a market with several constraints, I was nominated Lead of the innovation plan. In the file above former colleagues were exposed with a wider idea of what innovation can mean through the analogy of the Coffee Industry. Seeding, Cultivating, Harvesting, Drying, Preparing and Serving were the steps where each of the participants could get involved not only focusing on the product but yet appreciating the process experience within and out of the company.


CCSP - adidas - Launched

X-functional innovation process.



- Lead of the Innovation weekly group

- Workflow and Expansion of Creativity Project

- Presentation of processes and achievements


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