When Argentina joined, the project’s budget doubled, although it would still be considered low for such a big company. We added two more artists from Buenos Aires, Ailim Mellilan and Carolina Niño. Soon we realized that although Carolina lived in Buenos Aires, she was actually Colombian. Which made our goals grow bigger, we were now aiming for all Latin America! Violeta Hernandez, a Mexican artist, also joined the team. The project was growing and crossing new borders.
Adidas Training BU
Open Source Project
- Selection of artists, brief development and support in the process of the creation of the prints
- Liaison with cross function team, adaptation of calendars and structure for dual sourcing
- Apparel design