Deciding to select Fred Freire was. no brainer, his aesthetics would fill the gap needed for the collection assuring a cut edge design with his branded brush lines and sprayed shapes. Fred was briefed the sport place Court and developed a series of cement bases where he painted the shapes that were after adapted to the collection.



The Project MIRA followed up the need for Open Source products in the Latin American Market and again, symbolized the growth on the possibilities of partnerships. These products were placed in the local markets and served as guidance of the way to work to the headquarter department of Graphic Design in Germany.


Fred Freire - BR

Adidas Training BU

Open Source Project


- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design


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