ADIDAS OPEN SOURCE STRATEGY IS BASED ON SHARING THE INTERNAL CAPABILITIES OF THE COMPANY  WITH EXTERNAL TALENT. MY ROLE WAS TO DESIGN RANGE AND STRATEGY TO INCREASE NPS. SELECTING AND BRIEFING AND SUPPORTING ILLUSTRATORS IN  KEY LATIN AMERICAN MARKETS.

MIRA'S GRAPHIC BRIEF WAS PLACE OF SPORT. FRED FREIRE PRODUCED  A CEMENT BASKETBALL COURT FRAGMENT BRINGING THE TEXTURES OF USAGE AND HIS BRUSH STROKES AND LINES TO LIFE.

Adidas Training BU

Open Source Project

Responsibilities:

- Selection of artists, brief development and support in the process of the creation of the prints 

- Liaison with cross function team, adaptation of calendars and structure for dual sourcing

- Apparel design

AS SEEN:

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Assets:

Fred Freire - BR

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