The proposal of the range for NCAA Training Apparel for Adidas universities was a response to the need of a stronger cross image of the brand in the league. In an attempt of unifying the brand and college identity the proposal of reversible item and a dual look responds to the opportunity if growth and stability of the brand in the American market. This project was developed with the support of the market team and field research with local coaches and equipment managers of the university of Nebraska and Louisville.

Sideline Marketing expansion

CCP - adidas

 

Responsibilities:

- Design Research

- Presentation design and expansion on the approach of the Sideline (NCAA) markets

 

As seen in:

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