CREATIVE DIRECTION, CONCEPT AND TALENT MANAGEMENT UNDER THE THEME OF REBORN. THE FINAL PART OF THE LIFE TRILOGY THAT CELEBRATES THE REBIRTH OF IDENTITIES SHOWCASED AT MODALISBOA AND SEVERAL MEDIA PROJECTS AROUND EUROPE.
CATALOGUE. GRAPHIC DESIGN PYRAMID STUDIO, PICTURES THE FASHIONISTO
UNICORNIFY PARTICIPATORY COLLECTION CAMPAIGN
FLASHMOB MADRID: In response to the proposal of partnership with 3-clic, a Spanish/Swiss based HTML5 company, we exercised a collective effort of individual creativity. Individuals having fun on the streets of Madrid while filmed by the crew was a project that reflected my dream of expanding the area of action of the brand and of fashion as a stament.
This disruptive communication project was designed to raise awareness and invest on an accessible version of the fashion events. Only by participation on the tunicornify challenge of this 2012 campaign people would be able to attend the catwalk show in Lisbon fashion week.
Creative direction and Production. V!TOR's brand construction and image development grew as the possibilities and connections grew. Partnering with Video Directors and editors was essential to expand the concept and creative direction of every collection designed. V!TOR grew into a multimedia platform due to the collaborator and exchanges with its contributors